Logo Design
The following is used by permission of the author.
"Your company needs a unique, visual (graphic) company identity. (company logos)
If you have not already done so, create a solid brand identity. This is often referred to as a “corporate identity” or more commonly a “logo.” We don’t advise that you do this yourself, unless you are truly a professional graphic artist. — and don’t begin working on your logo until you have your mission statement hammered out and in print.
Ask for references and hire a professional to do this for you. Insist that your logo be developed in a VECTORS program like Adobe Illustrator or Corel Draw. A vector file is comprised of “lines and fills” as opposed to bitmap type files, and the result is complete scalability without loss of resolution.
A logo created in a vectors based program can be scaled down to print on a pin-head or be enlarged enough to read on the moon (from earth) and still be crystal-clear. Bitmap programs will not afford that same scalability.
You can always export a vectors file as a bitmap, but you CANNOT go the other way. Demand a vectors file for your logo. Yowill be glad you did. Once you have completed the logo creation process, print this icon on every piece of literature that you have.
Any time your business is represented in any type of print media, whether electronic or paper, have this logo present. Stick with it and be very careful about changing it."